- Facebook Ads
WHY GET LIKES
WHEN YOU CAN GET LEADS
With an estimated 2.38 billion users, Facebook is the largest and undeniably the most popular social media platform in the world. In Malaysia alone, there are over 23 million Facebook users who actively use this platform to connect with their friends and family. For businesses, this is an opportunity to put your brands forward and connect with a sizeable population of this country. Your advertising budget is not optimised until and unless you advertise on Facebook.
With Facebook ads, businesses can boost conversions, create brand awareness, increase engagement, drive more sales leads, and ultimately boost your business goals. Plus, the ads you create on Facebook can also run across Instagram, Messenger and Audience Network. All this at a very affordable price, especially because of Facebook’s ability to target audience precisely to your advertising objective.
WHY YOU SHOULD ADVERTISE YOUR
BUSINESS ON FACEBOOK
Facebook ads allow advertisers to conduct detailed targeting of specific preferred clients. The three types of audiences you can target are:
- Core audiences: Audiences of a specific location, demography, interest, industry, job title, etc., that are derived from Facebook data
- Custom audiences: Audiences who have shown interest or expressed intent on your products/services using your partner, Customer Relationship Manager or pixel data
- Lookalike audiences: Audiences who have similar interest with your best customers
Value for Money
Advertising on Facebook is much cheaper than the traditional form of advertising. With Campaign Budget Optimization, conversions are automatically maximised, while the Automatic Placement function allows conversion at the lowest possible cost.
The results derived from your Facebook Ad Campaigns are measurable; you can monitor the number of reach, impressions, clicks and conversions you receive.
Track Actions that Matter
You can show dynamic ads to people who have visited your website or mobile app before by adding Facebook pixel to your website and Facebook SDK to your mobile app.
WHY ENGAGE LOCUS-T
FOR FACEBOOK ADS
Trained by Facebook
Our digital marketing experts receive extensive training by Facebook.
Lead Generation Experts
As one of the pioneers in the industry, we have gained an in-depth understanding of what makes an advertisement work.
Up-to-date Optimisation Skills
We keep ourselves up-to-date with digital marketing trends and continuously work on sharpening our skills.
Images and Videos
You can engage with potential customers using photos and videos that are presented in the form of slideshows, carousel, catalogue collection, instant experience or lead generation ads
You can boost interesting posts shared on your page to encourage likes, shares, comments and photo views
This form of advertising promote awareness and drive responses to your events
You can create and advertise posts to encourage users to like your page
Offers and discounts appearing on a potential customers’ feed can entice them to click
How to Make Your Creative Content Click?
- Create mobile-friendly ads
- Video ads must include graphics, texts and captions so that the message will reach the audience even when viewed without sound
- Visual Story must be framed vertically
- Ads should be a mix of short videos, long videos and other interactive formats
- Attention should be given to the first few seconds of the creative content
Talk to Our Digital Marketing Experts