- Google Ads
DRIVE QUALITY TRAFFIC
THAT CONVERTS TO LEADS
Why Keep Up When You Can Shine. Google Ads (formerly known as Google Adwords) is an online Pay Per Click (PPC) advertising method that allows you to effectively reach out to potential customers in a targeted manner to increase your brand awareness. As one of the top Pay Per Click (PPC) Digital Marketing Agency in Malaysia that is certified by Google, our team is well-equipped to devise an effective Search Engine Marketing (SEM) campaign tailored to your needs.
WHY GOOGLE ADS
As opposed to traditional advertising methods where you are not able to choose who you are advertising to, Google Ads allows you to precisely target internet users who are particularly interested in your products or services.
You can also reach out to billions of users around the world by surfacing your products and services across Google’s multiple properties including Google Search Engine, YouTube, Maps, Google Assistant, Gmail, Chrome, Android and Google Play.
Best of all, if there are no responses to your advertisement, you will not be charged – Free Advertising!
OTHER ADVERTISING OPTIONS
OFFERED BY GOOGLE
YouTube is the second most visited site after Google, so, having your advertisement – be it in the form of a video or display – appear on this platform can help you reach out to a wider target audience.
Google Display Network
Better known as GDN, this advertising option matches your advertisements to potential customers who have been searching for the products you offer. The advertisements will appear on pages they are browsing outside Google’s search engine including YouTube, Gmail and millions of other Google web display partners.
Shopping Campaigns or Shopping Ads provides retailers with a platform to promote your online or local store. Your advertisements are not limited to text; you can also show potential buyers your products, price and other additional information.
STRATEGIC PROCESS FLOW
As Google Premier Partner, Locus-T has extensive expertise and experience in driving quality traffic that converts to leads for your business! The step by-step process presented below is what we follow to run your digital campaigns.
Analyse client’s business including their Business Model, Unique Selling Point, competitors, and etc.
Understand the client’s marketing objective, KPI, cost per lead expectation, and the number of impressions or clicks).
Strategic & Media Planning
Plan budget according to client’s marketing objective and provide impressions, clicks, leads and forecast.
Brief project with a checklist to the performance marketing team.
Campaign Set Up
Run campaign according to Google’s Best Practice.
Reporting and Analysis
Weekly & monthly reports are shared with the clients so that they are informed with the campaign performance and progress.
Weekly (phone & email) and monthly (face to face) reviews are presented to the client by the Sales & Client Account Team.
Measure results, optimise campaign performance according to data and adjust strategies based on communication with the client if needed.
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