Digital Marketing: More Than Just Facebook Ads

Digital Marketing: More Than Facebook Ads

Is Facebook advertising the only form of Digital Marketing in Malaysia?

Definitely not.

  • As we may only be seeing the very tip of the iceberg right now.

tip of the ice berg

Although Facebook & Instagram alone control a sizable portion of Malaysians’ daily entertainment consumption with 89% and 79% Malaysians respectively.

  • This also means that more advertisers will want to advertise their companies on these platforms.
  • As a result, the environment will be highly competitive. 

As a wise man once said: Don’t put all of your eggs in one basket.

There are many digital marketing solutions for you to apply. 

Therefore, here are the 6 digital marketing solutions that you may find helpful for your business!


6 Underrated Digital Marketing Solutions

Search Engine Optimization (SEO)

SEO is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).

The objective: To attract more traffic to the site and improve the visibility of the website through the rankings in SERP.

  • The higher the rankings of your website, the higher volume of users visiting your website!

Pros of SEO

  • Increases the visibility and credibility of a website.
  • Drive targeted traffic to a website, resulting in more qualified leads and sales.
  • Improve the user experience of a website by making it easier to navigate and find information.
  • Help businesses stand out from its competitors by improving its ranking on search engines.



Best-suited Businesses for SEO

  • B2B & B2C businesses
    • Rely on the Internet to generate qualified leads.
  • E-commerce businesses
    • Increase sales through search engines.
  • Local businesses
    • Attract customers from their local area.

By optimizing a website for search engines, businesses and organizations can increase their visibility and attract more qualified traffic to their site, which can lead to increased sales and revenue.

Google Ads

Google Search Ads

Google Ads

Google Search Ads are a type of online advertising that allows businesses to place ads on the Google search results page.

The objective: To attract high-intent viewers to be converted as customers with your Google Ads.

Pros of Google Search Ads

  • Cost-effective when location targeting is allowed to reach high quality of the audience.
  • Flexibility when advertisers are free to target keywords, location, and demographics of their audience.

Best-suited Businesses for Google Search Ads

  • B2B and B2C businesses
    • Want to build quick conversion or awareness from a niche audience.


Google Display Ads & Video Ads

Google Display Ads allows businesses to place ads on websites or even apps in Google.

The objective: To build awareness through reaching wide audience with appealing visual & interactive ads on the websites.

Pros of Google Display & Video Ads

  • Reach a large audience when GDN can reach over 90% of Internet users.
  • Customizable ad formats when there are image ads, video ads, and interactive ads.
  • Easier to increase brand awareness when it appears on a lot of websites.

Best-suited Businesses For Google Display & Video Ads

  • B2C businesses
    • To build awareness of their company their ads can be seen in a lot of websites.


TikTok Ads

TikTok is a social media platform that is known for its short-form, video-based content. It has gained a lot of popularity in recent years, especially among younger users. If your business is looking to reach this demographic, TikTok ads may be a good option.

The objective: To entice users in the TikTok platform for desire actions such as growing your community, buying your products or services or simply being aware of your brand.

Pros of TikTok Ads

  • Has a large and engaged user base, especially among younger audiences.
  • The platform’s format is well-suited for creative, visually appealing ads.
  • TikTok offers a range of ad formats, including in-feed ads, branded hashtags, and branded effects.


Best-suited Businesses For TikTok Ads

  • B2C businesses
    • Consumer brands with a younger target audience
    • E-commerce businesses
    • Entertainment and media businesses
    • Personal brands or influencers


LinkedIn Ads

LinkedIn is a social media platform that is geared towards professionals and business networking. It’s a great platform for B2B (business-to-business) marketing and targeting specific industries or job titles.

The objective: To generate B2B leads from a wide range of professional occupants to be converted to clients on the services and customers provided.

Pros of Linkedin Ads

  • LinkedIn has a highly targeted audience of professionals and decision-makers.
  • The platform offers a range of ad formats, including sponsored content, sponsored InMail, and display ads.
  • LinkedIn has a high average revenue per user, making it a potentially more expensive but also potentially more lucrative advertising option.

Best-suited Businesses For LinkedIn

  • B2B businesses
    • Professional services firms
    • Recruitment and HR agencies
    • Business-oriented consumer brands



content marketing

Content marketing is a form of digital marketing that involves creating and distributing valuable, relevant, and consistent content.

The objective: To attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

It is applicable to two categories which are:

a. Social Media Platforms

  social media apps

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Xiaohongshu


 b. Messaging Platforms

messaging apps

    • Email 
    • Facebook Messenger 
    • WhatsApp 


Pros of Content Marketing

  • Increased brand awareness
    • Attract more new viewers to visit your website and read your content.
  • Lead generation
    • Good content that constantly address audience’s needs and wants will nurture viewers to customers in the long run.
  • Customer loyalty
    • Valuable content will maintain or build long-term relationships with customers or clients.


content marketing

Best-suited Businesses For Content Marketing

  • B2B businesses
    • Educate their viewers about topics of their industry in hopes of building reliability in their brand.
  • E-commerce businesses
    • Drive traffic and sales through their website.
  • Service-based businesses
    • Educate and inform their target audience about their offerings.
  • Non-profit organizations
    • Raise awareness about their cause and engage with their audience.


In Conclusion

There’s more than just Facebook ads in Digital Marketing as Digital Marketing caters to a lot of business objectives.

The scary part: Facebook ads may not be applicable to all businesses when your targeted audience is not even on Facebook in the first place.

The solution: It’s always best to refer to experts, like us, a Customer-Oriented Digital Marketing Agency Malaysia.