Digital Marketing: More Than Just Facebook Ads

Is Facebook advertising the only form of Digital Marketing in Malaysia?

Definitely not.

• As we may only be seeing the very tip of the iceberg right now.

Although Facebook & Instagram alone control a sizable portion of Malaysians’ daily entertainment consumption with 89% and 79% Malaysians respectively.

• This also means that more advertisers will want to advertise their companies on these platforms.
• As a result, the environment will be highly competitive. 

As a wise man once said: Don’t put all of your eggs in one basket.

There are many digital marketing solutions for you to apply. 

Therefore, here are the 6 digital marketing solutions that you may find helpful for your business!

 

6 Underrated Digital Marketing Solutions

Search Engine Optimization (SEO)

SEO is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).

The objective: To attract more traffic to the site and improve the visibility of the website through the rankings in SERP.

• The higher the rankings of your website, the higher volume of users visiting your website!

Pros of SEO

• Increases the visibility and credibility of a website.
• Drive targeted traffic to a website, resulting in more qualified leads and sales.
• Improve the user experience of a website by making it easier to navigate and find information.
• Help businesses stand out from its competitors by improving its ranking on search engines.

 

Best-suited Businesses for SEO

• B2B & B2C businesses
  • Rely on the Internet to generate qualified leads.
• E-commerce businesses
  • Increase sales through search engines.
• Local businesses
  • Attract customers from their local area.

By optimizing a website for search engines, businesses and organizations can increase their visibility and attract more qualified traffic to their site, which can lead to increased sales and revenue.

Google Ads

Google Search Ads

LinkedIn is a social media platform that is geared towards professionals and business networking. It’s a great platform for B2B (business-to-business) marketing and targeting specific industries or job titles.

The objective: To generate B2B leads from a wide range of professional occupants to be converted to clients on the services and customers provided.

Pros of Linkedin Ads

• LinkedIn has a highly targeted audience of professionals and decision-makers.
• The platform offers a range of ad formats, including sponsored content, sponsored InMail, and display ads.
• LinkedIn has a high average revenue per user, making it a potentially more expensive but also potentially more lucrative advertising option.

Best-suited Businesses For LinkedIn

• B2B businesses
  • Professional services firms
  • Recruitment and HR agencies
  • Business-oriented consumer brands

 

Content-Marketing

Content marketing is a form of digital marketing that involves creating and distributing valuable, relevant, and consistent content.

The objective: To attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

It is applicable to two categories which are:

a. Social Media Platforms

 

1. • Facebook
   • Instagram
   • LinkedIn
   • TikTok
   • Xiaohongshu

 

 b. Messaging Platforms

• • Email 
  • Facebook Messenger 
  • WhatsApp 

 

Pros of Content Marketing

• Increased brand awareness
  • Attract more new viewers to visit your website and read your content.
• Lead generation
  • Good content that constantly address audience’s needs and wants will nurture viewers to customers in the long run.
• Customer loyalty
  • Valuable content will maintain or build long-term relationships with customers or clients.

 

Best-suited Businesses For Content Marketing

• B2B businesses
  • Educate their viewers about topics of their industry in hopes of building reliability in their brand.
• E-commerce businesses
  • Drive traffic and sales through their website.
• Service-based businesses
  • Educate and inform their target audience about their offerings.
• Non-profit organizations
  • Raise awareness about their cause and engage with their audience.

 

In Conclusion

There’s more than just Facebook ads in Digital Marketing as Digital Marketing caters to a lot of business objectives.

The scary part: Facebook ads may not be applicable to all businesses when your targeted audience is not even on Facebook in the first place.

The solution: It’s always best to refer to experts, like us, a Customer-Oriented Digital Marketing Agency Malaysia.

• Our expertise excelled well beyond the norms when we were awarded Top 2 & 3 Agency of The Year 2022 for Search Marketing and Lead Generation respectively.  

BACK TO BLOG