Pro Tips

3 Steps on How to Spy Your Online Competitors on Facebook

spy online competitors on facebook

Shhhh! Come closer, let us tell you a secret trick.

Do you know there is a way for you to see all your competitor’s ads on Facebook?

The trick is locating your competitor’s ‘Page Transparency’ section

Step 1️⃣ – Navigate to the competitor’s Facebook page.

Step 2️⃣ –  Scroll down until you see a “Page Transparency” section within the left-side column.

Step3️⃣– Tap on “Go to Ad Library.”

If the page has run ads, you’ll be able to see them here. Therefore, you can see the ads which they are currently running and the ads which they had run in the past.

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Here are the tips you can apply to the marketing strategy of your Facebook ad:

  1. You don’t have the access to the insights on the ads performance, but you can see if they tend to use the same ad copy or images and apply those strategies for your own page.
  2. Get an insight into how many paid ads they run versus how many organic posts. This will give you a sense of whether they focus more on organic marketing or paid marketing.
  3. Find out their purpose behind running specific ads. Are they running these ads for increasing brand awareness, for selling particular products, for running special offers, or is it a part of their retargeting campaign?

Now you know how to ‘spy’ on your competitors. It’s time to go get that bread!

Or, you can contact us to help you plan your full Facebook ad marketing strategy.

P.S. There is also a way for you to see all your competitor’s ads on Google!