Content Indexing
When Standard Tyre Engineering, a renowned automotive service provider in Petaling Jaya (PJ), sought to expand beyond word-of-mouth referrals, they turned to digital marketing. Their Managing Director, Terrance, had built a thriving business that serviced Japanese, German, and local vehicles, including hybrid cars. While their reputation kept a steady stream of loyal customers, Terrance knew that relying on referrals alone wasn’t enough to grow in today’s competitive market.
“We were getting routine customers mostly through recommendations from friends and family,” says Terrance. “But we needed a new strategy to reach more people. We tried advertising on Facebook, but the results were disappointing. I knew we needed help.”
Enter LOCUS-T, a leading Google Ads marketing agency in Malaysia, specialising in providing results-driven solutions for businesses looking to scale.
The Challenges of Traditional Marketing
Despite Standard Tyre Engineering’s prime location in the bustling PJ area, their online presence didn’t reflect the quality of service they offered. After trying a few ad campaigns on their own, they struggled with poor targeting and lacklustre returns.
Terrance recalls, “We had a friend help us with Facebook ads, but he wasn’t an expert in digital marketing. The ads didn’t attract the right customers, and many potential clients misunderstood our services.”
Their first attempt at using ads resulted in confusion. Ads were appearing for people searching for authorised dealers like Toyota and BMW. Since most inquiries involved vehicles still under warranty, Standard Tyre had to turn away customers who were not a good fit.
Frustrated with the ineffective campaigns, Terrance needed a more strategic approach—and that’s when he reconnected with an old friend working at LOCUS-T.
Finding the Right Partner in LOCUS-T
LOCUS-T, known for being a premier Google Ads marketing agency, had a reputation for crafting successful digital marketing strategies across Malaysia. After a quick discussion, Terrance was impressed with our expertise and decided to trust LOCUS-T with his advertising.
What attracted Terrance to LOCUS-T was our data-driven approach and strong focus on results. Our experience as a trusted Google Ads agency in Malaysia allowed us to create tailored campaigns, specifically targeting car owners in PJ and surrounding areas. Our team explained how we would optimise Standard Tyre Engineering’s ad campaigns, ensuring the business reached potential customers at the right time, without the previous targeting issues.
Results: A Remarkable Transformation
The impact of LOCUS-T’s work was immediate and impressive.
Within just a few months, Standard Tyre Engineering experienced:
- A 50% increase in sales driven directly by online inquiries and walk-in customers from the Google Ads campaigns.
- A significant improvement in lead quality, with more inquiries from car owners looking for specific out-of-warranty repairs rather than those confusing Standard Tyre with authorised dealerships.
- An influx of new customers, so much so that Terrance and his team were busier than ever. “After the ads started running, there were days when I couldn’t even answer the phone,” Terrance recalls. “We were so busy with customer inquiries, and it was clear that this growth was thanks to LOCUS-T’s advertising strategy.”
The difference was undeniable. Terrance, who once questioned the effectiveness of digital marketing, became a firm believer in the power of a well-executed Google Ads campaign.
Why LOCUS-T?
With over 25 years of legacy and a pioneering role in the digital marketing industry, LOCUS-T has become the go-to choice for businesses across Malaysia. Our expertise as a Google Ads marketing agency is backed by a proven track record of delivering successful campaigns for over 7,000 SMEs and multinational corporations (MNCs). Whether you’re a local shop like Standard Tyre or a large organisation, our data-driven approach consistently delivers measurable results.
As an official Google Partner Premier 2025 and Meta Business Partner, LOCUS-T has earned the trust of 50 industries, providing customised digital marketing solutions tailored to a diverse range of clients. Our personalised service is further supported by a dedicated team of 12+ Client Relationship Specialists, ensuring that each campaign is tailored to meet the specific goals of every client.
Being a leader in Google Ads Penang and Selangor in Malaysia, LOCUS-T’s Google marketing services are designed to maximise ROI and fuel business growth, no matter the market or budget constraints. Standard Tyre’s remarkable success is just one of the countless examples of how we drive results and helps businesses achieve their sales objectives.
Conclusion: Taking Digital Marketing to the Next Level
Standard Tyre Engineering’s journey from traditional marketing to digital success is a testament to the power of partnering with the right Google Ads agency. Through LOCUS-T’s strategic guidance and expert execution, Standard Tyre not only saw a 50% increase in sales but also gained a newfound confidence in the potential of digital advertising.
If your business is looking for a trusted partner to deliver measurable results, look no further than LOCUS-T’s comprehensive Google advertising services. From precise targeting to data-driven optimizations, we can help your business achieve real growth—just like they did for Standard Tyre Engineering. Contact us now or listen to our client himself towards our services
