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Xiamen University Malaysia

100% Increase in Leads and 50% Growth in Peak Campaign Views

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Service Tags

Paid ads

Company Background

Xiamen University Malaysia is the overseas campus of Xiamen University from China and is currently the only Chinese overseas campus in Malaysia. Established in 2016, the university offers a range of undergraduate and postgraduate programmes and actively recruits students through digital and on-ground channels to support its long-term growth in the Malaysian education landscape.

5,000

campaign views on average

50%

additional view growth during peak periods

100%

lead improvement

The Challenge

The university’s biggest challenge in digital marketing was reaching the right audience and generating suitable leads. Significant resources were invested, but the returns were often below expectations due to difficulties in targeting and converting quality enquiries.

The Strategy

  • Paid Ads Strategy:
    Always-on campaigns across off-peak and peak periods to maintain consistent visibility throughout the year and reduce lead fluctuation
  • Campaign Customisation:
    Flexible campaign planning based on recruitment activities and seasonal peak periods to improve conversions and audience quality
  • Lead Quality Focus:
    Structured targeting and optimisation to attract more relevant students and parents, improving the relevance of enquiries and overall performance
After working with LOCUS-T, we saw the results we were aiming for, and it was even better than expected. Our conversions, leads, traffic, and target audience improved clearly. That is why we have continued partnering with LOCUS-T since 2020, and we are very satisfied with the collaboration.

Kyo Lim, Deputy Director, Xiamen University Malaysia

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