Even with a prime location in bustling Petaling Jaya, Standard Tyre Engineering’s online presence didn’t reflect the quality of its services. After running a few self-managed ad campaigns, the team struggled with poor targeting and low returns.
“We had a friend help with Facebook ads, but he wasn’t a digital marketing expert,” Terrance recalled. “The ads attracted the wrong audience, and many people misunderstood our services.”
Their ads were even shown to users searching for authorised dealers like Toyota and BMW, resulting in inquiries from customers still under warranty, who weren’t the right fit.
Frustrated by the results, Terrance sought a more strategic approach and that’s when he reconnected with an old friend from LOCUS-T.
