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Standard Tyre Engineering

50% Sales Growth Through Smarter Google Ads Strategy

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Service Tags

Paid ads

Company Background

STANDARD AUTOWORKS is a trusted continental car maintenance and repair specialist in Petaling Jaya with over 30 years of experience. The company handles everything from wiring and diagnostics to gearbox and engine overhauls. They are the proud recipient of the Asia Automotive Award 2024 for Service/Maintenance Excellence. STANDARD AUTOWORKS partners with PROTEC to ensure every vehicle receives premium care and performance.

50%

Increase in Sales

Improved Lead Quality

Stronger Online Presence

The Challenge

Even with a prime location in bustling Petaling Jaya, Standard Tyre Engineering’s online presence didn’t reflect the quality of its services. After running a few self-managed ad campaigns, the team struggled with poor targeting and low returns. “We had a friend help with Facebook ads, but he wasn’t a digital marketing expert,” Terrance recalled. “The ads attracted the wrong audience, and many people misunderstood our services.” Their ads were even shown to users searching for authorised dealers like Toyota and BMW, resulting in inquiries from customers still under warranty, who weren’t the right fit. Frustrated by the results, Terrance sought a more strategic approach and that’s when he reconnected with an old friend from LOCUS-T.

The Strategy

  • Targeted Campaigns:
    Designed data-driven campaigns focused on car owners
  • Optimised Performance:
    Refined keyword targeting to improve lead quality
  • Results-Focused Execution:
    Continuous monitoring and optimisation
After the ads started running, there were days when I couldn’t even answer the phone. It was clear that this growth came from LOCUS-T’s advertising strategy.

Terrance, Managing Director, Standard Tyre Engineering

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