Despite its strong social mission and authentic brand story, PichaEats faced significant challenges in generating online visibility and leads. The company primarily relied on LinkedIn organic posts, cold-calling, and word-of-mouth referrals to reach potential customers. While these channels helped maintain awareness, they lacked the scalability needed to sustain business growth.
Although a website had been developed, traffic remained low and conversions were minimal. Co-founder Suzanne Ling recognised the potential of transforming their website into a lead-generation engine but lacked the technical expertise and resources to optimise it effectively. To bridge this gap and strengthen their digital presence, PichaEats turned to LOCUS-T for strategic support in building a results-driven online marketing framework.
