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Falcon Safe

Driving 24K New Users and 1.8M Impressions Through SEO & Digital Ads

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Service Tags

Paid ads
SEO

Company Background

Established in 1982, Falcon Safe is a trusted global brand in security and asset protection, specialising in high-quality safe boxes, vaults, and fireproof cabinets. Over the decades, the company has grown into a broad-based security solutions provider, exporting to markets across Asia, Australia, the Middle East, Europe, the USA, and China. With a strong reputation for reliability and craftsmanship, Falcon Safe continues to safeguard both personal and commercial assets worldwide.

+24K

New Unique Users

34.39%

Conversion Rate

361

Leads via Ads

The Challenge

Despite its established reputation, Falcon Safe faced challenges in strengthening its online presence and generating organic leads. The company’s website received limited organic traffic, restricting exposure to potential customers searching for security products online. To remain competitive in a digital-first market, Falcon Safe needed a performance-driven digital marketing strategy to increase visibility, attract quality traffic, and convert visitors into leads. That’s when LOCUS-T stepped in to design a comprehensive digital growth plan.

The Strategy

  • Search Engine Optimization (SEO)
  • Paid Advertising Campaigns:
    Executed targeted ad campaigns on Google and Facebook to boost brand awareness and generate qualified leads.
  • Performance Optimisation:
    Continuous campaign monitoring and data analysis enabled real-time refinements to maximise ROI, improve click-through rates, and capture high-intent audiences.
In times of pandemic, reaching out a new product into the market is difficult when our usually marketing strategies involves our brick-and-mortar customers. LOCUS-T made it easier by reaching up to 1.2 million unique viewers with 6.7 million impressions using their targeted digital ads. It has exceeded my expectations with the minimal amount of budget spent during our product campaign. Potentially repeating similar campaign again with them next year.

Clarice Cheah, Product Manager

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