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Dscaff Engineering Sdn Bhd

50% Increase in Qualified Leads and 30% Sales Growth in a Niche Scaffolding Market

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Service Tags

Paid ads
SEO
Website development

Company Background

Dscaff Engineering Sdn Bhd, established in 2013, is a CIDB-registered G7 scaffolding specialist in Malaysia. As a scaffolding supplier, manufacturer, and rental provider, Dscaff delivers fully certified systems for construction, industrial, and infrastructure projects. With proven experience in major developments such as Petronas Euro-5 Refinery, MRT 2, and TRX, the company is trusted by leading contractors nationwide for safe, scalable, and high-performance scaffolding solutions.

50%

Increase in Weekly Leads

30%

Improvement in Sales Performance

12

Keywords Ranked on Google Top 10

The Challenge

Dscaff operates in a highly specialised scaffolding and construction market where demand is niche and buyer intent is highly specific. Previous advertising efforts lacked a clear digital strategy and structured keyword planning, resulting in inconsistent lead quality and underperforming campaigns. In a niche B2B industry, achieving effective digital visibility and lead generation is significantly more challenging than in mass-market sectors.

The Strategy

  • Website Development: Built a SEO-friendly website with structured page placement for services, products, and projects to improve clarity, credibility, and search visibility
  • Google Ads & Landing Pages: Implemented a multi-intent keyword strategy (product, location, branded, general, and Malay keywords) to capture different B2B search intentions in a low-demand market
  • SEO: Optimised on-page content across key pages, supported by blog content and strategic keyword-to-page mapping to strengthen long-term organic growth
LOCUS-T helped us strengthen our digital presence and generate more qualified enquiries. With their support, our leads and sales have grown significantly, even within a niche B2B market.

Dscaff Engineering Sdn Bhd

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