With over 25 years in the security industry, Cynics, led by Managing Director Carmen, built its business on a distribution-based model, relying heavily on installers to source products online. Having an intuitive and easy-to-navigate website was crucial to ensure customers could quickly find what they needed.
To support this, LOCUS-T designed and implemented a comprehensive digital marketing solution, creating a user-friendly and SEO-optimised website. The impact was immediate—new customers began discovering Cynics organically, helping the company reduce operational costs and strengthen its market presence.
However, as the industry evolved, competition intensified. What was once a blue ocean market soon became crowded with new entrants. To stay ahead, Cynics needed to adapt its digital strategy and enhance its online performance in an increasingly competitive landscape.
