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Floor Depot

15× E-Commerce Growth and 70% Organic Traffic Increase

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Service Tags

Paid ads
SEO
Website development

Company Background

FLOOR DEPOT, established in 2001, has grown from a single outlet in Puchong to become one of Malaysia’s leading flooring solution providers with a presence across major cities and the ASEAN region. Committed to sustainability through its S.H.E. (Save, Healthy, Eco-friendly) initiative, the brand continues to innovate with digital platforms like Floordepot2u.com and mobile solutions to deliver a seamless online-to-offline shopping experience.

15x

Growth in E-Commerce Sales

+70%

Organic Traffic Increase

5.3x

Return on Ad Spend (ROAS)

The Challenge

As online competitors rapidly gained market share, FLOOR DEPOT, which operated solely through offline channels, faced increasing pressure to adapt. Despite having strong capital and cash flow, the company struggled to sustain growth amid shifting consumer behavior and rising digital competition. Relying heavily on the B2B segment also exposed the company to high organizational risk. To ensure long-term stability, FLOOR DEPOT set out to diversify its market reach and explore new segments, including B2C and online retail, to future-proof its business.

The Strategy

  • Dual-Website Development:
    Devised a digital strategy to clearly distinguish FLOOR DEPOT’s B2B and B2C markets by developing two dedicated websites with distinct objectives
  • Search Engine Optimization (SEO):
    Improve organic traffic and search visibility for both websites
  • Full-Funnel Marketing Approach:
    Generate high-quality, purchase-intent traffic through a structured funnel
Been engaged for web service since 2003, still continues till date. A trusted agent to work on. Bravo.

Marketing Director, Karen Tan

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Floor Depot

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