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Magnet Security and Automation Sdn Bhd

1,786 Keywords Ranked Top 10 and 20,000 Monthly Organic Traffic Growth

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Company Background

Magnet Security and Automation Sdn Bhd, established in 1980, is a leading building security and automation solutions provider in Southeast Asia. The company offers barrier gates, access control systems, CCTV, and integrated security software for residential, commercial, and industrial buildings. With over 40 years of experience and a strong dealer network, Magnet is recognised for its quality, innovation, and technical expertise in the security industry.

1,786

keywords ranked on Google Top 10

883 keywords ranked on Google Top 3

20,000

monthly organic traffic at peak performance

The Challenge

Magnet transitioned from traditional newspaper advertising to digital marketing as the market evolved. However, the increasing digital noise made it harder for the brand to stand out and build strong online authority. Generating consistent and high-quality leads in a competitive and price-sensitive market became increasingly challenging. Without a structured long-term digital strategy, sustainable brand visibility and scalable lead generation would be difficult to achieve.

The Strategy

SEO Authority Building:
Executed a long-term SEO strategy to strengthen first-page keyword rankings and establish Magnet as a leading authority in Malaysia’s building security market
Keyword Expansion and Optimisation:
Continuously refined and expanded keyword targeting to improve ranking accuracy and attract higher-intent enquiries
Website Optimisation:
Indexed and optimised the entire website structure to improve search visibility and lead generation performance
Data-Driven Optimisation:
Provided transparent reporting and ongoing strategic fine-tuning to align digital performance with business growth objectives

Since working with LOCUS-T, we can see quite consistent numbers and the quality of leads. The enquiries are getting more and more accurate. Last time people just said they were interested and asked us to PM. Now they tell us clearly what they want, like a condo wants barrier gates with a long range reader and CCTV, and they share the location and ask for a quotation. This means the lead is hot and ready to install.