Xiaohongshu (XHS)
Transform your brand’s reach on Xiaohongshu, where decisions are made
Xiaohongshu is a discovery and search-led platform built on trust where people actively research brands and products before taking action. With 2.5 to 3 million monthly users in Malaysia, it opens a fast-growing opportunity for brands to reach the new generation in a more credible way. With 25 years of digital marketing excellence, we help you show up when buyers search, build trust through content, and drive enquiries through structured campaigns, ads planning, and performance reporting.
Why Xiaohongshu?
A high-intent social search platform where buyers research before they decide.
2.5 to 3M
monthly users in Malaysia
18 - 35 yo
core audiences are Gen Z and Millennials
90%
of users search brand or product info before buying
Strong
reach in China and overseas Chinese markets
300M+
monthly active users globally
If your brand is not visible when users search, you miss the decision moment.
Maximize impact with Xiaohongshu Marketing
Unlock high-intent discovery, build trust, and convert interest into enquiries with a structured XHS growth system.
Search Visibility
on XHS
Help your brand appear when users search for products, reviews, and recommendations.
Trust-Led Content Strategy
Build credibility with content that feels native, experience-based, and decision-focused.
Lead & Campaign Activation
Turn attention into action with ads planning and lead collection campaigns.
Measurable Growth & Reporting
Track key metrics, optimize monthly, and improve performance with clear reporting.
Streamlined Xiaohongshu Growth Workflow
Efficiently plan, create, activate, and optimise your Xiaohongshu presence, from discovery to enquiries.
Research & Strategy
Define audience, positioning, content pillars, and keyword/search themes.
Account Setup & Foundation
Optimize profile, set structure, align content direction and account readiness.
Content Planning & Creative Direction
Plan posting cadence, content formats, and production guidance for consistent output.
Ads & Lead Campaign Setup
Launch ads planning and lead collection campaigns to drive enquiries.
Optimization & Reporting
Review performance, refine strategy, and scale what works month by month.
Xiaohongshu Ads Q&A zone
Find quick, insightful answers about Xiaohongshu
What is Xiaohongshu?
Xiaohongshu is a lifestyle discovery and social search platform where users actively look for real reviews, recommendations, and experiences. People use it to research brands and products before they decide. It is built around trust and search intent, not entertainment-first browsing.
Why is Xiaohongshu important for brands today?
Because it captures buyers at the decision stage. When people search for “best”, “review”, “worth it”, or “recommendation”, the brands that show up early earn trust earlier. That trust is what turns interest into enquiries and conversions.
Is Xiaohongshu suitable for Malaysia-based businesses?
Yes, especially if you want to reach Chinese buyers, Mandarin-speaking audiences, overseas Chinese communities, or younger consumers who rely on peer recommendations. Malaysia’s user base is growing, and many users search for local services, places, and products.
Who uses Xiaohongshu?
The platform has a strong 18 to 35 audience, mainly Gen Z and Millennials. They prefer authentic content, real experiences, and helpful reviews over hard selling. This makes it ideal for brands that want long-term credibility and discovery.
Paid media also delivers faster results. It can generate immediate traffic, leads, and sales for businesses seeking rapid growth or promoting timely offers and events.
How is Xiaohongshu different from other platforms?
Other platforms are mostly feed-driven discovery. Xiaohongshu is more search-driven, users type keywords and compare options like a decision tool. Content is often saved, searched, and revisited, so it works well for high-consideration products and services.
How long does it take to see results on Xiaohongshu?
Most brands start seeing clearer traction after consistent execution over a few months. Timelines depend on your category, starting position, content consistency, and whether you run lead campaigns. The goal is sustainable visibility and trust, not one viral spike.
Services and features
What does the LOCUS-T XHS Package include?
Our package includes strategy and positioning, content planning and posting cadence, ads planning, and performance tracking with reporting. It is designed as a structured pathway for long-term growth.
Do you help plan content and posting cadence?
Yes. We build content pillars, topic direction, and a posting schedule that fits your audience and category. We focus on content that supports search behaviour, credibility, and decision making, not random posting.
Do you run ads and lead collection campaigns on Xiaohongshu?
Yes. We plan campaigns based on your objective such as enquiries, visits, bookings, or leads. We align targeting, messaging, and conversion flow so traffic is not just engagement, but measurable actions.
How do you reduce account health risks like suspension or shadowban concerns?
We follow platform best practices on content direction, posting behaviour, and compliance-sensitive messaging. We also avoid risky shortcuts and focus on sustainable growth patterns. While no one can guarantee zero risk, we prioritise account safety through disciplined execution.
Other services
Make a killer first impression with a new website
Transform your digital presence with our expertly crafted websites. We create visually stunning and user-friendly designs that enhance user experience and effectively convert visitors into customers.
Boost business growth with powerful ADS
Accelerate your business growth with targeted Google and Facebook Ads. We craft compelling campaigns that capture attention, drive qualified leads, build brand awareness, and convert followers into loyal customers for maximum ROI.
Boost your rankings and get more traffic
Boost your search engine rankings and attract more organic traffic with our advanced SEO strategies. We use the latest techniques to ensure your website is visible to your target audience.
Keep your site secure and thriving effortlessly
Enjoy peace of mind with our complete WordPress care: daily backups, uptime monitoring, security checks, performance assessments, keyword tracking, and malware removal. Need more power? Upgrade to AWS hosting.
Maximize your visibility with Google Business Profile
Elevate your business with our Google Business Profile services. We handle registration, verification, image uploads, detailed population, Q&A setup, Google Chat integration, and listing cleanup to ensure peak visibility and customer engagement.