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7-Eleven Malaysia

Strengthening 7-Eleven’s Brand Presence and Driving Store Visits with Paid Media

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Service Tags

Paid ads

Company Background

7-Eleven Malaysia is the nation’s largest convenience store chain, operating over 2,600 outlets nationwide. While it’s deeply embedded in Malaysians’ daily lives, the brand wanted to reposition itself beyond being a quick stop for essentials, highlighting promotions and lifestyle offerings like 7CAFé.

Efficient reach with consistently low CPM across Meta campaigns

Higher engagement rates through video-driven content

Optimized audience segmentation reduced ad fatigue

Stronger online-to-offline connection via store locator and Google Business profiles

Customers began perceiving 7-Eleven as a destination for promotions and lifestyle offerings

The Challenge

Despite being Malaysia’s largest convenience store chain, 7-Eleven faced a surprising challenge—most customers visited their outlets out of habit rather than intent. Digital campaigns were inconsistent, and shoppers rarely engaged with the brand’s promotions or new lifestyle offerings online. Without a cohesive digital strategy, 7-Eleven struggled to connect awareness from social platforms to actual in-store visits. The goal was to shift consumer perception and drive more purposeful engagement with the brand’s expanding product categories.

The Strategy

  • Meta Ads(FB & IG):
    Video-driven ads with ThruPlay optimization to increase awareness and engagement.
  • Google Ads (SEM + Performance Max):
    Location-based campaigns directing customers to nearby stores.
  • Tiktok Ads
    Trend-based creative campaigns to connect with younger audiences.
  • Website Revamp:
    Improved UI/UX with better promotion visibility and a store locator.
  • Google Business Profile Optimization:
    Enhanced location data for accurate, high-visibility results.
Working with LOCUS-T has been transformative for our brand’s digital journey. Their team not only understood our unique challenges but also delivered a framework that adapted seamlessly to our fast-changing campaigns. Today, more Malaysians are engaging with our promotions, finding our stores online, and planning their visits.

Marketing Team, 7-Eleven Malaysia

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