PopoMama Confinement

Empowering Women’s Health Brands Through SEO Excellence

Service Tags

SEO

Company Background

PopoMama Confinement Food 婆婆妈妈月子调理餐 is a trusted Malaysian brand dedicated to supporting women’s health through nutritious confinement meals and herbal products. With a mission to make postnatal care more accessible and effective, PopoMama serves new mothers with balanced, home-cooked meals designed to nourish and restore. The brand continues to grow across Malaysia and Singapore, championing the message of “Women’s Health First.”

93%

Keywords Ranked on Page 1

20.9%

Organic Conversion Rate

30.65%

CTR on Top Keyword

The Challenge

Despite having a meaningful brand purpose and strong offline presence, PopoMama faced challenges in driving website conversions and improving search visibility. Their existing online traffic did not translate into sufficient enquiries or sales, limiting their reach to new customers searching for confinement food services online. To bridge this gap, PopoMama partnered with LOCUS-T to strengthen their digital presence through a strategic SEO approach.

The Strategy

  • Data-Driven SEO Implementation
  • Keyword Optimisation:
    Identified and optimised high-performing Chinese keywords such as “月子餐外卖” (confinement food delivery)
  • Content & Technical Enhancements:
    Improved meta titles, descriptions, and site structure
Thank you to LOCUS-T for supporting us in our SEO conversion. We are very grateful to have you to help us get good SEO results!

Wai Hong, CEO of PopoMama Confinement Sdn Bhd

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