Let's talk

Y & Y Grass

From Clicks to Conversions: Y&Y Grass Achieved 15.26% Conversion Rate with LOCUS-T

Back

Service Tags

Paid ads

Company Background

Founded as a 100 % Malaysian company, Y&Y Grass Sdn Bhd distributes high-quality synthetic grass across Malaysia including Sabah and Sarawak and serves customers throughout Southeast Asia such as Indonesia, Thailand and Brunei. With over 20 years’ experience in the landscape industry behind its operations, the company combines deep installation expertise with extensive wholesale and retail capability, offering demanding commercial-grade synthetic turf, UV-protected and chemically tested for safety.

8.66%

Click-Through Rate (CTR)

15.26%

Conversion Rate

45%

Lower Cost Per Acquisition (CPA)

The Challenge

Despite strong product quality and market reputation, Y&Y Grass faced challenges in generating consistent online leads and converting web visitors into customers. The company needed an effective digital advertising strategy to reach homeowners and developers searching for premium grass solutions—while maintaining a cost-efficient lead acquisition rate.

The Strategy

  • Google Search Ads Implementation:
    The brand appeared prominently for high-intent keywords related to grass installation and landscaping.
  • Precision Targeting:
    Ads designed to reach affluent residential audiences and property developers actively searching for premium landscaping materials.
  • Performance Optimization:
    Continuous tracking and fine-tuning of campaign metrics such as CTR, conversion rate, and CPA ensured consistent results and ROI-driven performance.
We get almost 70% of keen clients from high end residential areas. We were able to see the results within 2 months and were able to hit our sales target easily. Thank you LOCUS-T for helping us.

May Wong, Sales Executive

Want to see your business grow like

Y & Y Grass

?

Case Studies