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SERVICE LEVEL TERMS – SEARCH ENGINE OPTIMIZATION (SEO)
- APPLICATION
- These Service Level terms shall be applied to manage the maintenance of LOCUS-T Client’s SEO Service:
- These terms shall supplement the Master Service Agreement.
- LOCUS-T may modify the terms here from time-to-time and in such an event will notify the Client by email. The notification will set out the effective date of any changes.
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- SEO SERVICE
- Search Engine Optimization (SEO) is a methodology technique and strategy that increases website traffic through optimum organic appearance and position in search engine result page (SERP) achieved by improving the completeness and increasing the relevancy & trustworthiness of a website.
- The Client hereby acknowledge and is aware that during the term of the SEO Service:
- LOCUS-T will use its reasonable best efforts (no guarantee of any nature is provided by LOCUS-T) to enable the Client’s website to appear on the first page of the relevant search engine through optimization based on the current trend of search engine algorithm;
- Search engine algorithms will change from time to time and this may affect the Client’s website ranking consistency on search engine result pages;
- There is no guarantee of any nature whatsoever from LOCUS-T that the Client’s customer base will increase as a result of this Service.
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- Client shall be solely responsible for all content on its website and shall indemnify and keep the indemnified LOCUS-T in full for any losses or damages which may be suffered or incurred by LOCUS-T with respect to any matter relating to the Client’s Content or content on the Client’s website.
- LOCUS-T observes a strict ethical search engine optimization policy and shall not be responsible for any bans or restrictions imposed due to external unethical activities beyond LOCUS-T’s control.
- Payment, Renewal of Services and Termination
- Invoice for the SEO Service renewal will be issued on contract basis.
- Without prejudice to any right of LOCUS-T, the relevant Services shall be deemed terminated in the event the Client fail/refuse/neglect to pay the Fees for the renewal within LOCUS-T’s prescribed period.
- The SEO Service shall be terminated in the event the Client does not wish to renew the SEO Service upon the expiry of the term of the SEO Service. LOCUS-T’s responsibilities, obligations and liabilities under the SEO Service shall be deemed fully discharged and released upon the termination or expiry of the SEO Service.
- In the event the Client wishes to terminate the SEO Service during the term/period of the SEO Service, Client shall send an official written notification to LOCUS-T thirty (30) days prior to the intended termination date. All amounts paid and expenses incurred for the Client’s SEO Service are not refundable in any circumstances.
- Scope of Performance Management Service:
Objective
- To review and improve website traffic and keyword ranking performance;
- To plan and review the strategic direction of the optimization and analyse the process from month to month across the covered period;
- To analyse the causes of any potential deviations or unexpected issues, and to propose measures to correct and/or anticipate similar situations and/or take preventive measures.
Scope
On Boarding
Standard
Enterprise
Report
- Non-Customizable Default Monthly Report
- Quarterly Performance Review
- Non-Customizable Default Monthly Report
- Quarterly Performance Review
- Non-Customizable Default Monthly Report
- Monthy Performance Review
Period
6 Months
12 Months
12 Months
Venue / Channels
- Monthly reports will be sent by email.
- Quarterly and Yearly Performance Report will be communicated by Client Servicing Team based on the project schedule.
- Multiple communication channels will be adopted such as Face to Face discussions, Video conference, Phone calls, Google Hangouts and others.
Deliverables
- Website Traffic, Keywords rankings, Data Performance Review & Analysis
- Website direction advice or recommendations.
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