Performance Marketing Specialists

Posted 4 months ago
  • Effectively plan, set-up, implement and optimize all assigned Google Ads and Facebook Ads campaigns to meet clients’ objectives.
  • Analysis works using tools inclusive but not limited to Google Analytics, Facebook Analytics, as well as to prepare various reports for both internal/external parties on the performance of the assigned Google Ads and Facebook Ads campaigns.
  • To identify and monitor industry trends to stay relevant with digital marketing approaches, and is able to constantly develop effective strategies to improve both new and existing campaigns using best practises and new digital trends.
  • To collaborate with internal teams to create landing pages and to optimize users’ experience.
  • To communicate and collaborate with external parties such as the partner channels, vendors and clients as and when necessary.
  • To hold responsibility for budget tracking of assigned Google Ads and Facebook Ads campaigns as well as to ensure all reports are delivered timely and accurately.
  • To lead and to provide guidance/assistance/solutions to juniors.
  • Candidate must possess at least a Bachelor’s Degree in Advertising/Media Studies, Computer Science/Information Technology, Business Studies/Administration/Management, Marketing, Commerce or equivalent.
  • Requires 2 – 3 years of working experience in Google Ads/Facebook Ads campaign management.
  • Is Google Ads certified.
  • Solid functional understanding and experience in managing all digital marketing tools such as Google Ads/Facebook Ads/Business Manager, Google Analytics, Google Tag Manager and etc.
  • Ability to take ownership on assigned projects/campaigns.
  • Internet savvy and is comfortable working with numbers and charts.

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