Tudung Ruffle offered a wide range of scarves and shawls with high-quality materials and designs, but their online sales had plateaued. Despite strong branding and social media marketing, the brand lacked organic visibility on Google, forcing them to rely heavily on paid ads to sustain traffic. Many product pages were buried deep in search results, making it difficult for new customers to discover the brand. The company needed to strengthen its SEO foundation to achieve sustainable growth and reduce dependence on ad spend.
