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SENTRAL College Penang

From Visibility to Enrolments: How SENTRAL College Grew Leads by 85%

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Service Tags

SEO
Website development

Company Background

Founded in the heart of George Town, Penang, SENTRAL College Penang is a leading private tertiary institution offering a wide range of diploma and degree programmes in business, computing, tourism, and hospitality among others. With accredited courses recognised by the Ministry of Education and the Malaysian Qualifications Agency, the college partners with global institutions such as the University of Salford (UK) to deliver industry-aligned, world-class education at accessible fees. At its 14-storey campus, SENTRAL is committed to nurturing well-rounded graduates who can support their families, serve their communities, and thrive in Malaysia’s evolving job market.

+30%

Increase in Organic Traffic

+127%

Increase in Goal Completions

+85%

Increase in Enquiry Form Submissions

The Challenge

As a higher education institution in Penang, SENTRAL College faced growing competition in attracting prospective students online. Despite having an established website, visibility on search engines remained low, and web traffic was not translating into meaningful engagement or leads. To understand the root cause, LOCUS-T conducted a detailed business analysis, competitor review, and keyword research to evaluate SENTRAL’s digital position. The findings revealed that the college needed a more effective way to reach students searching for tertiary education options online, driving both awareness and conversions through improved organic visibility.

The Strategy

  • SEO-Centric Approach:
    Identified Search Engine Optimization (SEO) as the most effective solution to improve visibility
  • Targeted Keyword Optimization:
    Comprehensive keyword research was conducted to target high-demand and relevant terms related to tertiary education
  • Technical Website Enhancements:
    The team optimised website performance and loading speed, improving overall user experience and helping search engines better index the site.
  • Improved Search Rankings:
    SEO efforts were focused on achieving first-page rankings for critical search terms, ensuring SENTRAL appeared in front of the right audience at the right time.
We chose LOCUS-T over 2 other vendors to rebuild our website 4 years ago. The result and support were above our expectations. We continued but similar to other organizations, we would like to see more. As such, we signed up for the 3rd consecutive year with LOCUS-T for our SEO campaign. We are happy with the overall services rendered by the Senior Client Account Executive.

Johnny Goh, Marketing Manager

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