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Roofseal Malaysia

Driving 50% More Organic Traffic Through SEO and Web Revamp

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Service Tags

SEO
Website development

Company Background

Since its founding in 1990, Roofseal Malaysia has evolved from a subcontractor specialising in metal roofing into a full-fledged manufacturer and supplier of roofing systems and components. Leveraging high-quality coated steel via Australian technology (supplied by NS BlueScope) and decades of industry experience, Roofseal has built a reputation as a trusted provider of metal roofs, door frames, insulation systems, gutters, and structural roof components across Malaysia’s residential, commercial, and industrial sectors.

+50%

Organic Traffic Growth

+45%

Increase in New Users

Higher Lead Conversion Rate

The Challenge

As one of Malaysia’s leading metal roof suppliers, Roofseal Malaysia recognised the need to strengthen its digital foundation to stay competitive in an increasingly online marketplace. While the company had built a strong reputation in the construction and roofing industry, its online presence did not reflect its market leadership. To reach new customers and convert digital interest into real business opportunities, Roofseal needed a lead-conversion-focused website and a solid online presence strategy that could showcase its expertise, drive inquiries, and support long-term business growth.

The Strategy

  • Lead Conversion Website Development:
    Focus on user experience and conversion performance.
  • Building a Strong Online Presence:
    Conducted in-depth keyword research and optimisation targeting both B2B clients and B2C consumers.
Roofseal has been using services from LOCUS-T since 2016. They are professional in what they do as they are experienced. Using LOCUS-T services has greatly increased and maintained our website page ranking in order to compete in the market. Roofseal is a small-medium company in the metal roofing market and there is fierce competition in this industry. LOCUS-T has helped gauge the right keywords to gain potential sales and brand attention in this saturated market.

Gwen Chong, Business Development Manager

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