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Flybear

70% Keyword Ranking Recovery After Rebrand with SEO

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Service Tags

SEO

Company Background

Flybear Pick & Pack is a Malaysian e-commerce fulfillment and distribution company that offers storage, pick-and-pack, and courier logistics management services. The brand went through a full rebrand, including a brand-new website, to better reflect its modern, customer-centric identity. However, while the new site successfully refreshed its image, the sudden technical and structural changes caused a major loss in search visibility and organic traffic.

40%

of keywords ranked Top 3 within 6 months

70% of keywords ranked Top 10 during the same period

Significant growth in both lead quality and volume

Attracted major industry players as new customers who found Flybear on Google

The Challenge

After a complete rebranding and website rebuild, Flybear’s online performance took a major hit. The new website, though visually refreshed, lost much of its previous SEO authority, resulting in a sharp decline in keyword rankings and traffic. Leads dropped by 80%, causing serious concern for the business. Flybear needed to recover visibility quickly to regain its market position and reestablish steady lead flow from organic search.

The Strategy

  • Technical SEO Audit:
    Fixed indexing, speed, and on-page structure issues.
  • keyword Targeting:
    Mapped and optimized commercial-intent keywords.
  • Content Optimization:
    Aligned website messaging with customer search intent.
  • Performance Monitoring:
    Continuous reporting and adjustments ensured steady recovery.
I would definitely recommend LOCUS-T as they are a hardworking and very friendly team. After 6 months, 40% of my keywords are in the Top 3 positions, and 70% are in Top 10. You will see a higher volume and quality leads being generated. After 2 months, the big players started coming to us because they found us on Google.

David Buri, Managing Director of Flybear

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