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Eucogen NutraVita Malaysia

From 600 K to 6.9 M Impressions — A Facebook Ads Success Story

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Service Tags

Paid ads

Company Background

Founded in Malaysia, NutraVita is a premium nutraceutical and cosmeceutical brand dedicated to helping customers “glow up from the inside out.” With a comprehensive product range covering mobility, youthfulness, and immunity, NutraVita combines high-quality ingredients sourced from Korea, Sweden, Japan and Germany with rigorous quality control to deliver safe, effective, world-class solutions.

6.93M+

Impressions

4.06%

Click-Through Rate (CTR)

RM0.15

CPC

The Challenge

When Eucogen NutraVita Malaysia partnered with LOCUS-T, their goal was to increase brand awareness and strengthen online visibility through paid social campaigns. The key performance targets were clear, which is to achieve over 600,000 impressions and maintain a Click-Through Rate (CTR) above 4%.

The Strategy

  • Facebook Ads Optimization
  • Awareness and Engagement Focus
  • Performance Tracking & Refinement:
    Ensured consistent results while maintaining cost efficiency across the 6-month campaign.
In times of pandemic, reaching out a new product into the market is difficult when our usually marketing strategies involves our brick-and-mortar customers. LOCUS-T made it easier by reaching up to 1.2 million unique viewers with 6.7 million impressions using their targeted digital ads. It has exceeded my expectations with the minimal amount of budget spent during our product campaign. Potentially repeating similar campaign again with them next year.

Clarice Cheah, Product Manager

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Eucogen NutraVita Malaysia

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