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Eduwis Preschool

97% More Conversions for Eduwis with SEO + SEM

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Service Tags

Paid ads
SEO

Company Background

Eduwis is a preschool franchise in Malaysia offering early childhood education across multiple states. With strong expertise in child development, Eduwis aimed to strengthen both student enrolments and franchise opportunities through digital channels.

97%

Increase in Conversions

265%

Growth in Top 10 Keyword Rankings

10.6%

Reduction in Cost per Lead

Sustainable Franchise Growth across Malaysia

The Challenge

Before partnering with LOCUS-T, Eduwis was struggling to convert awareness into tangible results. Despite strong brand recognition in the preschool industry, student enrolments had plateaued and franchise growth slowed. The brand’s marketing efforts lacked a unified strategy while SEO and paid campaigns were running separately, which diluted their overall impact. Rising advertising costs compounded the issue, leaving Eduwis with inconsistent lead quality and stagnant growth.

The Strategy

  • SEO Optimisation:
    Researched and ranked Eduwis on high-intent keywords parents actually search for.
  • SEM Campaigns:
    Developed targeted paid campaigns to drive consistent traffic and qualified leads.
  • Conversion-Focused Landing Pages:
    Optimized ad and SEO traffic toward user-friendly pages designed for sign-ups.
  • Performance Tracking:
    Monitored lead flow and fine-tuned campaigns to reduce cost per lead.
LOCUS-T really helped Eduwis strengthen our online presence and increase conversions. Their team is always helpful, professional, and responsive. Because of their strategies, Eduwis has grown significantly in both students and franchise partners. We truly appreciate their support and guidance.

Mr. Tan Kuan Wei, Director, Eduwis

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