DKing, a premium durian supplier, struggled with one fundamental issue—online invisibility. Even when customers searched for “durian” or “Musang King,” the brand’s website didn’t appear on the first few pages of Google. This lack of presence meant missed opportunities, especially during the durian season when search volumes were highest. Without digital traction, DKing’s marketing relied too heavily on offline sales and word of mouth, limiting growth in a market increasingly driven by online discovery.
