Local SEO for Local Businesses
From where to eat to which plumper will be best to fix your pipe, it is common for people these days to ‘consult’ with Google before choosing a retailer or service provider in a particular place. Therefore, if you are business operating within a physical location or a certain geographical area and want to be found online, it is important for you to understand Local SEO. Some of the most common services who will find Local SEO useful are retailers, restaurants, lawyers, doctors and kindergartens.
Local SEO is an effective way for local businesses to promote your products and services to local customers. In fact, it is one of the most effective SEO services in Malaysia that you can get. This is done by creating content, on-page optimisations and links that are focused on localised intent. Meaning, you should include search terms such as ‘divorce lawyer in Mont Kiara’ or ‘the best plumber in Penang’ in your content. Your name, address, phone number and website URL (NAPW) must also be consistent and correct across platforms to create credibility and give Google the right signal to attract the right customers.
Google My Business
A critical part of local SEO marketing is having your business listed on Google My Business (GMB). You can include a host of information on your Google My Business profile such as the services you offer, business description, contact information, opening and closing time and photos of your premises. This is also where you manage your customer reviews — an important factor that makes new customers wanting to visit your store or take up your service.
The information you provide in your GMB profile is very powerful, as these are the details that will appear in Google Map Search results and most importantly on the top right of the search engine results page for branded searches, i.e. when one conducts direct search of your brand.
Localising Your Website
This involves including your city and country name in the content and metadata throughout your website. For businesses with multiple locations, separating the pages for each individual location can be a good tactic to score local searches to your site. Featuring information and articles about the happenings in your locality in your website can also attract more local searches.
Another way of getting your business noticed is by featuring it on citation sites, yellow pages and other business directories. This will not only increase the possibility of customers finding your business but also having your company’s name, address, phone number and website URL (NAPW) in many different pages also helps in creating backlinks and ultimately improve your website’s ranking.
Local SEO marketing is one of the best strategies you can adopt to promote your business online and be seen by those looking for the services you offer. Local search marketing is growing significantly as more and more people are depending on Google to search for local businesses. To stay ahead of the competition, it is important for local businesses to jump on the bandwagon as soon as possible.
As one of the pioneers of digital marketing in Malaysia, LOCUS-T has helped many businesses in establishing effective local search marketing strategies. Get in touch with us to know how you can make your business seen in your locality.
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