Pro Tips

Tips To Improve Your Website’s User Experience

a website under maintenance being viewed on a laptop

Website user experience (UX) is one of the most important factors in improving your website’s performance. It is recommended to update and add improvements to your website’s UX frequently. Before we dive into how to improve user experience, first we have to ask the question: What is user experience?

User experience is the overall journey that a user goes through on your website. User experience encompasses how your website works and feels as well as the content, site architecture, and the design elements used. UX also includes the user interface (UI) too and is always associated with each other but that’s a whole other topic for next time. Now that we know what user experience is, let’s talk about how we can improve it below:

 

1. Do Your Research

It’s important to know who is visiting your website and it should be the first thing you do before you even start thinking about what you can improve. To make your life easier down the road, you should understand who exactly you are creating a good website experience for. Are your target audience men between the ages of 20-40? Or are your main users housewives that are in their late 40s? Knowing their interests could help towards building relevant content in the future too. Luckily for us, finding this user information isn’t that difficult at all. Your website should already have Google Analytics tags installed (if not, we highly recommend that you do so) and all the information you need is conveniently stored there!

 

2. Craft Relevant Content

Now that we know who our main audience is, it’s time to focus on website content. Our goal here is to create relevant content for users to increase user engagement. A web design agency would help design a user-friendly website that is both intuitive and informative. Besides that, crafting relevant copy and content helps to entice your users and give them a reason to stay and explore your website. That leads us to the next point.

 

3. Always Proofread

This is the most overlooked aspect to a good user experience yet it is the easiest to fix. Don’t underestimate how bad grammar or typos can bring down your website’s credibility score. The authenticity of your brand and company will be impacted in the long run which could cost you valuable business. It takes you less than a day to fix all the typo or correct the grammar on your website but the payout could potentially be tremendous.

 

4. Maintain User Flow

A user should be able to easily navigate from one element to another without difficulty. Ensure that your website has a clear framework and simple designs that helps a user achieve their goal. It’s important to put ourselves in the mind of the consumer and understand what they are going to do each step. Besides that, visual and typography consistency is also key to a good website design. All text should be easily readable which follows the hierarchy below:

  1. Title
  2. Headings
  3. Sub-headings
  4. Paragraph

 

5. Page Loading Speed

By now you should already know how important website load time is. Page loading speed goes hand in hand with good user experience. No one likes a long load time before being able to view your site. This in turn results in users leaving your site out of frustration. Ensure that your website doesn’t contain many heavy images or pop-ups as this will dramatically slow your page loading speed.

 

6. Responsive and Mobile-Friendly

Recent studies have shown that more than half of all website traffic are from mobile devices. Hence it is of utmost importance that your website is mobile-friendly and is responsive to various different screen sizes and orientation. A responsive and mobile-friendly website goes a long way to improving your overall website user experience and should not be ignored. 

 

7. Regularly maintain your website

A regularly maintained website ensures that there are no broken links, faulty features, buttons that have stopped working, or any other issues. Encountering a broken button or error page when being redirected disrupts the user journey and increases the chance that a user will leave your site. Proper website maintenance is important not only for improving user experience but for security reasons as well. Seek web development services which provide frequent maintenance for your website to promote a good user experience and journey.

In conclusion, a well-designed website allows a user to easily get the resource or information they need from your website and is paramount to creating a good user experience. LOCUS-T is a digital marketing company with over 20 years of experience in web development and design services in Malaysia. Contact us today if you want to improve your website’s user experience and establish your brand in the digital space!

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