Pro Tips

The Importance of Maintaining Your Website

Performing Website Maintenance Services

Most businesses know very well about the importance of having a digital presence regardless of their business nature, hence you probably own a website already. Who wouldn’t in this day and age? But what we actually want to highlight is something that is often overlooked by businesses even though it contributes greatly to the success of your business both online and offline! Let us share with you below on why maintaining your website is so important:


Website Security

The most obvious reason for maintaining a website is of course upkeeping the security of your website. Many businesses think that only companies with a big online presence are targeted but they actually take important precautions to maintain their website to prevent this, hence hackers shift their attention to easier prey which are unmaintained websites. There are plenty of reasons why your website could get hacked, hackers could utilize your bandwidth, mine for Bitcoins, get important bank details of your customers, or it could even be a competitor trying to sabotage your website.

Majority of websites get hacked because they have outdated CMS or software. For example, if your website runs on an outdated WordPress version that no longer supports important updates, the vulnerability of your website is high. It is also important to note that 3rd party plugins installed on your CMS could be the reason too. This is why we websites need to be regularly updated and checked for suspicious plugins. A good rule of thumb would be to only install plugins you need from reputable developers that perform regular updates on their plugins and have good reviews. Apart from maintaining your website, web development agencies also provide regular website backup services to ensure that you always have a backup in the event of hackers, accidental errors by your employees, or unforeseen breakdowns due to new updates.


Website User Experience

There is a huge difference in customer experience between an old website and a regularly updated website. There are often big telltale signs for customers that a website isn’t getting updated like broken links, error pages, website elements that no longer function, missing images, and many more. Imagine if your products are hard to find, your website loads slow, and the shopping cart or contact form isn’t functioning at all. This could lead to potential loss of customers and their trust to your company. They may not even purchase from your physical shop next time, remembering the experience they had with your website.

That’s why it’s important to seek web development services that will help with removing unnecessary plugins, ensuring all elements function within your website, and making the website responsive to different mobile devices and sizes. Unresponsive websites will result in a negative user experience and potential customers will have a difficult time navigating through all the information presented.


Website Performance

According to many different studies, visitors will often leave a website if it doesn’t load within 3-4 seconds. To put things in perspective, as much as 40% of visitors will leave if your website loads longer than 4 seconds. What can you do to improve website speed? If you are engaged with a web development company, then congratulations! Chances are your web developer has already done the necessary adjustments to increase your website speed like removing unnecessary functions and plugins, optimizing website database, optimizing images, and various other services that are included with your web maintenance service.

Another important factor is web hosting. It is important to have your website hosted at secure servers as it plays a major part in improving website performance and loading speed. A secure and dedicated server could also help in preventing hackers from compromising your website.

In conclusion, having your website regularly maintained is one of the best ways to improve your website’s overall performance. Not only that, but a well-maintained website can improve your SEO efforts as well. When a customer stays on your website due to a good customer experience, it lowers the bounce rate which tells Google that your website is relevant, maintained, and secure. As a result of this, Google will show your website more often to other similar customers that may be interested in what you are selling!

So what are you waiting for? As a pioneer in the digital marketing industry that specializes in digital solutions like website development and design, LOCUS-T has helped many businesses establish a good online presence. Get in touch with us today to know more about our services!